September 10, 2019, Participants of the Russian Market Farm

To the attention of the Participants of the Russian Farm Market!

For more than 20 years, independent software products of Infodrom Holding have been present and are developing in the Russian Pharmaceutical Market.

The Cross-Market Integrated Order System, Cross Pharmacy Integrated Pharmacy Automation System, Analytical Services and other Infodrome Media Center products are well known on the market.

We consider all information programs of the Holding as a result of joint activities of us and all our customers (only distributors passed through our customer base more than 300), who periodically paid for the services of our services, most of them The company's revenues were invested in scientific developments (programming languages, domestic databases, WEB Interfaces and more). 

We see our activities as research and development activities, this is what is called "Research and Development" abroad, and we were always surprised when we were asked the question "Why we do not expand the scope of our services by region of the Russian Federation". To develop software for the semantic field of pharmaceuticals is one thing, and to introduce it to the Russian market is quite another, for this in addition to the necessary quality software, it is also necessary to support the entire market structure introducing software products to the market. That is, in our understanding it is not a kind of "Alliance", "Union" or "Association" based on slurred principles of joint activity, but a real Public Action Society, in which all current and former clients are invited to participate in the first place. Cross-Market system, which allows to "monetize" the brands of PAO members.

The developed structure for the implementation of EIP software is presented to us as a two-headed eagle, where the Cyprus branch of "Infodrom PLC" allows us to invite foreign companies of manufacturers to participate in the work of the society, and the Russian branch of Althei Pharma allows us to participate in the work of the company. to invite pharmacy institutions and other Russian companies to the society.

If the concept of building the EIP on the principles of Infodrom is accepted by the participants of the pharmaceutical market, the possible capitalization of the proposed structure could exceed 1 billion euros, there are doubts? Let's exchange views on these issues in Cyprus in a comfortable environment…

President of Infodrom Holding and Director of Infodrom PLC Grotz Mikhail Leonardovich invites you to familiarize yourself with the Corporation's Headquarters in Cyprus between September 16, 2019 and 30.10.2019 and discuss the possible construction and development of the Single Information Space of the Russian Federation in the field of pharmaceuticals.

Infodrome is headquartered in the district of Infodrome. Paphos at Aphrodite Hills Golf Resort, accommodation is offered on the Property Corporation with a 20% discount for guests or from our Cypriot partners at a discount of 15%.

You can agree a visit with Grotz M.L. 7 (903) 795-87-49.

Flight to the pm Paphos is possible with regular Flights of the company S-7.

Read more

22/07/19, Grotz M.L. Visit Cyprus – results.

u0421 1 u0438u044eu043du044f 2019 u0414u0438u0440u0435u043au0442u043eu0440 Infodrom PLC u043du0430u0445u043eu0434u0438u043bu0441u044f u0432 u0428u0442u0430u0431-u041au0432u0430u0440u0442u0438u0440u0435 u043au043eu043cu043fu0430u043du0438u0438 u043du0430 u041au0438u043fu0440u0435.

u0421 31 u041cu0430u044f u043fu043e 22 u0438u044eu043bu044f 2019 u0414u0438u0440u0435u043au0442u043eu0440 Infodrom PLC u043du0430u0445u043eu0434u0438u043bu0441u044f u0432 u0448u0442u0430u0431-u043au0432u0430u0440u0442u0438u0440u0435 u041au043eu0440u043fu043eu0440u0430u0446u0438u0438 u043du0430 u041au0438u043fu0440u0435 u0438 u0440u0435u0448u0430u043b u0432u043eu043fu0440u043eu0441 u0432u043eu0437u0432u0440u0430u0442u0430 u041du0414u0421 u043au043eu043cu043fu0430u043du0438u0438 u041au0438u043fu0440u0441u043au0438u043c u043fu0440u0430u0432u0438u0442u0435u043bu044cu0441u0442u0432u043eu043c, u0441u0443u043cu043cu0430 u0432u043eu0437u0432u0440u0430u0442u0430 u041du0414u0421 u0432 u043au043eu043bu0438u0447u0435u0441u0442u0432u0435 77000 u0415u0432u0440u043e u0431u0443u0434u0435u0442 u043du0430u043fu0440u0430u0432u043bu0435u043du0430 u043du0430 u0437u0430u043au0443u043fu043au0443 u0410u043fu0430u0440u0442u0430u043cu0435u043du0442u0430 B02, u0447u0442u043e u043fu043eu0437u0432u043eu043bu0438u0442 u0438u043cu0435u0442u044c u0432 u0443u043fu0440u0430u0432u043bu0435u043du0438u0438 u043au043eu043cu043fu0430u043du0438u0438 4 u0430u043fu0430u0440u0442u0430u043cu0435u043du0442u0430 u0432 u043eu0434u043du043eu043c u0431u043bu043eu043au0435.

22/04/19 / Panda City Development Plc has big plans

u0423 u043du043eu0432u044bu0445 u0432u043bu0430u0434u0435u043bu044cu0446u0435u0432 Elea Resort u0431u043eu043bu044cu0448u0438u0435 u043fu043bu0430u043du044b

Panda City Development Plc – u043du043eu0432u044bu0435 u0432u043bu0430u0434u0435u043bu044cu0446u044b Elea Estate & Golf Course, u043du0430u0445u043eu0434u044fu0449u0435u0439u0441u044f u0432 u041fu0430u0444u043eu0441u0435, u043au043eu0442u043eu0440u0430u044f u0434u043e u0441u0438u0445 u043fu043eu0440 u043du0430u0445u043eu0434u0438u043bu0430u0441u044c u0432 u0440u0443u043au0430u0445 u0411u0430u043du043au0430 u041au0438u043fu0440u0430 u043fu043eu0441u043bu0435 u0442u043eu0433u043e, u043au0430u043a u0431u0440u0438u0442u0430u043du0441u043au0430u044f u043au043eu043cu043fu0430u043du0438u044f u043fu0440u0435u0434u043bu043eu0436u0438u043bu0430 49 u043cu0438u043bu043bu0438u043eu043du043eu0432 u0435u0432u0440u043e. u0418 u0438u0445 u0430u043cu0431u0438u0446u0438u043eu0437u043du044bu0435 u043au0440u0443u043fu043du043eu043cu0430u0441u0448u0442u0430u0431u043du044bu0435 u043fu043bu0430u043du044b u0441u0442u0440u043eu0438u0442u0435u043bu044cu0441u0442u0432u0430 u043du0430u0447u043du0443u0442u0441u044f u043a 1 u044fu043du0432u0430u0440u044f 2020 u0433u043eu0434u0430.

u041fu043eu043bu0435 u0434u043bu044f u0433u043eu043bu044cu0444u0430 Elea Estate & Golf, u0440u0430u0441u043fu043eu043bu043eu0436u0435u043du043du043eu0435 u0432 u043fu0440u0438u0431u0440u0435u0436u043du043eu043c u0433u043eu0440u043eu0434u0441u043au043eu043c u0440u0430u0439u043eu043du0435 u041cu0430u0440u0430u0442u0443u043du0442u0430, u0431u0443u0434u0435u0442 u0432u043au043bu044eu0447u0430u0442u044c 250 u0440u043eu0441u043au043eu0448u043du044bu0445 u0434u043eu043cu043eu0432, 300 u0430u043fu0430u0440u0442u0430u043cu0435u043du0442u043eu0432 u0438 u0431u0443u0442u0438u043a-u043eu0442u0435u043bu044c u043du0430 85 u043du043eu043cu0435u0440u043eu0432. u041eu0436u0438u0434u0430u0435u0442u0441u044f, u0447u0442u043e u0441u043eu0442u0440u0443u0434u043du0438u0447u0435u0441u0442u0432u043e u0441 u043cu0435u0436u0434u0443u043du0430u0440u043eu0434u043du043eu0439 u0441u0435u0442u044cu044e Fairmont Hotels and Resorts u0441u0442u0430u043du0435u0442 u043eu0441u043du043eu0432u043du044bu043c u0438u0441u0442u043eu0447u043du0438u043au043eu043c u043fu0440u0438u0442u044fu0436u0435u043du0438u044f u0434u043bu044f u043bu044eu0431u0438u0442u0435u043bu0435u0439 u0433u043eu043bu044cu0444u0430.

Panda City Development Plc – u044du0442u043e u043au043eu043cu043fu0430u043du0438u044f, u0441u043eu0437u0434u0430u043du043du0430u044f u043fu043eu0441u043bu0435 u0442u043eu0433u043e, u043au0430u043a u043du0435u0441u043au043eu043bu044cu043au043e u0438u043du0432u0435u0441u0442u043eu0440u043eu0432 u043eu0431u044au0435u0434u0438u043du0438u043bu0438 u0441u0432u043eu0438 u0443u0441u0438u043bu0438u044f u0434u043bu044f u0434u043eu0441u0442u0438u0436u0435u043du0438u044f u0441u043eu0433u043bu0430u0448u0435u043du0438u044f u0441 BoC u043fu043e Elea Estate & Golf Resort. u041fu043e u0441u043bu043eu0432u0430u043c u041bu0443u0438 u041bu0443u043au0438, u043au043eu0442u043eu0440u044bu0439 u044fu0432u043bu044fu0435u0442u0441u044f u0438u0445 u043fu0440u0435u0434u0441u0442u0430u0432u0438u0442u0435u043bu0435u043c u043du0430 u041au0438u043fu0440u0435, u043fu0435u0440u0435u0433u043eu0432u043eu0440u044b u043fu0440u043eu0434u043eu043bu0436u0430u043bu0438u0441u044c u0431u043eu043bu0435u0435 u0433u043eu0434u0430.

u041bu0443u043au0430 u0442u0430u043au0436u0435 u0440u0430u0441u0441u043au0430u0437u0430u043b Phileleleftheros, u0447u0442u043e u0438u0445 u0446u0435u043bu044cu044e u044fu0432u043bu044fu0435u0442u0441u044f Elea Estate & Golf Course, u0447u0442u043eu0431u044b u0441u0442u0430u0442u044c u0435u0449u0435 u043eu0434u043du0438u043c u0440u043eu0441u043au043eu0448u043du044bu043c u043cu0435u0441u0442u043eu043c u0432 u0421u0440u0435u0434u0438u0437u0435u043cu043du043eu043cu043eu0440u044cu0435. u0418 u0447u0442u043e u043fu0435u0440u0432u0430u044f u0444u0430u0437u0430 u0438u043du0432u0435u0441u0442u0438u0446u0438u0439 u043du0430u0447u043du0435u0442u0441u044f u0441 u043fu0435u0440u0432u043eu043du0430u0447u0430u043bu044cu043du043eu0433u043e u0431u044eu0434u0436u0435u0442u0430 u0432 150 u043cu0438u043bu043bu0438u043eu043du043eu0432 u0435u0432u0440u043e, u0430 u0437u0430u0442u0435u043c u0432u0442u043eu0440u0430u044f u0444u0430u0437u0430 u043eu0446u0435u043du0438u0432u0430u0435u0442u0441u044f u0432 300 u043cu0438u043bu043bu0438u043eu043du043eu0432 u0435u0432u0440u043e.

u041eu043d u0442u0430u043au0436u0435 u0441u043au0430u0437u0430u043b, u0447u0442u043e u0446u0435u043bu044cu044e u043fu043eu0441u043bu0435u0434u0443u044eu0449u0435u0439 u0438u043du0444u0440u0430u0441u0442u0440u0443u043au0442u0443u0440u044b u044fu0432u043bu044fu0435u0442u0441u044f u043fu0440u0438u0432u043bu0435u0447u0435u043du0438u0435 u0438u043du0432u0435u0441u0442u0438u0446u0438u0439 u0432 u043fu0440u043eu0434u0430u0436u0443 u043du0430 u0441u0443u043cu043cu0443 u0431u043eu043bu0435u0435 u043cu0438u043bu043bu0438u0430u0440u0434u0430 u0435u0432u0440u043e u0432 u0442u0435u0447u0435u043du0438u0435 u0441u043bu0435u0434u0443u044eu0449u0438u0445 u0442u0440u0435u0445 u043bu0435u0442, u0438u0441u043au043bu044eu0447u0430u044f u0432u043eu0437u043cu043eu0436u043du043eu0441u0442u044c u043fu0435u0440u0435u043fu0440u043eu0434u0430u0436u0438 u043fu0440u0438 u043bu044eu0431u044bu0445 u043eu0431u0441u0442u043eu044fu0442u0435u043bu044cu0441u0442u0432u0430u0445.

u0421u0442u0430u0440u0448u0438u0439 u0433u0435u043du0435u0440u0430u043bu044cu043du044bu0439 u0434u0438u0440u0435u043au0442u043eu0440 Panda City Development, u043eu0441u043du043eu0432u0430u0442u0435u043bu044c u0438 u0441u043eu0432u043bu0430u0434u0435u043bu0435u0446 u0423u043cu0435u0440 u0425u0430u043d u0432u043eu0437u0433u043bu0430u0432u043bu044fu0435u0442 u0433u0440u0443u043fu043fu0443 u0438u043du0432u0435u0441u0442u043eu0440u043eu0432, u043eu0445u0432u0430u0442u044bu0432u0430u044eu0449u0443u044e u043fu044fu0442u044c u043au043eu043du0442u0438u043du0435u043du0442u043eu0432 u0438 u043eu0441u0443u0449u0435u0441u0442u0432u043bu044fu044eu0449u0443u044e u0448u0438u0440u043eu043au0438u0439 u0441u043fu0435u043au0442u0440 u0434u0435u044fu0442u0435u043bu044cu043du043eu0441u0442u0438. u042du0442u043e u043au0440u0443u043fu043du043eu043cu0430u0441u0448u0442u0430u0431u043du043eu0435 u0441u0442u0440u043eu0438u0442u0435u043bu044cu0441u0442u0432u043e u0441u0442u0430u043du0435u0442 u0438u0441u0442u043eu0447u043du0438u043au043eu043c u043du043eu0432u044bu0445 u0438u043du043eu0441u0442u0440u0430u043du043du044bu0445 u043au0430u043fu0438u0442u0430u043bu043eu0432u043bu043eu0436u0435u043du0438u0439, u0441u043fu043eu0441u043eu0431u0441u0442u0432u0443u044f u0434u0430u043bu044cu043du0435u0439u0448u0435u043cu0443 u0441u043eu0432u0435u0440u0448u0435u043du0441u0442u0432u043eu0432u0430u043du0438u044e u0442u0443u0440u0438u0437u043cu0430 u043du0430 u041au0438u043fu0440u0435, u0430 u0442u0430u043au0436u0435 u0441u0442u0440u043eu0438u0442u0435u043bu044cu043du043eu0439 u0438u043du0434u0443u0441u0442u0440u0438u0438 u0438 u0432u043du043eu0441u044f u0441u0432u043eu0439 u0432u043au043bu0430u0434 u0432 u043eu0431u0449u0435u0435 u0441u043eu0441u0442u043eu044fu043du0438u0435 u0440u0435u0430u043bu044cu043du043eu0439 u044du043au043eu043du043eu043cu0438u043au0438 u043fu0443u0442u0435u043c u0441u043eu0437u0434u0430u043du0438u044f 500 u043du043eu0432u044bu0445 u0440u0430u0431u043eu0447u0438u0445 u043cu0435u0441u0442.

Elea Estate Golf Resort u043du0430u0445u043eu0434u0438u0442u0441u044f u0432u0441u0435u0433u043e u0432 12 u043au0438u043bu043eu043cu0435u0442u0440u0430u0445 u043eu0442 u0441u043au0430u043bu044b u0412u0435u043du0435u0440u0430 u0438 u0410u0444u0440u043eu0434u0438u0442u044b. u0415u0433u043e u043eu0431u0449u0430u044f u043fu043bu043eu0449u0430u0434u044c u0441u043eu0441u0442u0430u0432u043bu044fu0435u0442 1 190 644 u043au0432.u043c., u0438 55% u0437u0435u043cu043bu0438 u043fu0440u0438u043du0430u0434u043bu0435u0436u0438u0442 u043cu043eu043du0430u0441u0442u044bu0440u044e u0410u0433u0438u043eu0441 u041du0435u043eu0444u0438u0442u043eu0441 u0441 u0434u043eu0433u043eu0432u043eu0440u043eu043c u0430u0440u0435u043du0434u044b u0434u043e 31 u0434u0435u043au0430u0431u0440u044f 2088 u0433u043eu0434u0430.

u0427u0438u0442u0430u0442u044c u0434u0430u043bu0435u0435

19/04/19 / Panda City Development Plc

u0410u043au0446u0438u043eu043du0435u0440 Infodrom Plc - Panda City Development Plc u0432u044bu0438u0433u0440u0430u043b u0442u0435u043du0434u0435u0440 u043du0430 Elea Estate and Golf Course u0432 u0440u0430u0437u043cu0435u0440u0435 49 u043cu043bu043d. u0435u0432u0440u043e

u041fu043eu0441u043bu0435 u043fu0440u0438u0433u043bu0430u0448u0435u043du0438u044f u0411u0430u043du043au043eu043c u041au0438u043fu0440u0430 u043a u0443u0447u0430u0441u0442u0438u044e u0432 u0442u043eu0440u0433u0430u0445 Panda City Development Plc, u0431u0430u0437u0438u0440u0443u044eu0449u0443u044eu0441u044f u0432 u0421u043eu0435u0434u0438u043du0435u043du043du043eu043c u041au043eu0440u043eu043bu0435u0432u0441u0442u0432u0435, u0432u044bu0431u0440u0430u043bu0430 u043bu0443u0447u0448u0438u0445 u043fu0440u0435u0442u0435u043du0434u0435u043du0442u043eu0432 u043du0430 u043fu0440u0438u043eu0431u0440u0435u0442u0435u043du0438u0435 Elea Estate & Golf Course, u043fu0440u0435u0434u043bu043eu0436u0438u0432 49 u043cu0438u043bu043bu0438u043eu043du043eu0432 u0435u0432u0440u043e.

u041fu0440u043eu0446u0435u0441u0441 u0431u0443u0434u0435u0442 u0437u0430u0432u0435u0440u0448u0435u043d u043fu0440u0438u043cu0435u0440u043du043e u0447u0435u0440u0435u0437 u0434u0432u0430 u043cu0435u0441u044fu0446u0430, u0438, u043fu043e u043eu0446u0435u043du043au0430u043c Panda City Development, u0441u043eu043eu0442u0432u0435u0442u0441u0442u0432u0443u044eu0449u0430u044f u0438u043du0444u0440u0430u0441u0442u0440u0443u043au0442u0443u0440u0430 u0432 u0431u043bu0438u0436u0430u0439u0448u0438u0435 u0442u0440u0438 u0433u043eu0434u0430 u043fu0440u0438u0432u043bu0435u0447u0435u0442 u0438u043du0432u0435u0441u0442u0438u0446u0438u0438 u0432 u043fu0440u043eu0434u0430u0436u0443 u043du0430 u0441u0443u043cu043cu0443 u0431u043eu043bu0435u0435 u043cu0438u043bu043bu0438u0430u0440u0434u0430 u0435u0432u0440u043e. Elea Estate & Golf Course, u0440u0430u0441u043fu043eu043bu043eu0436u0435u043du043du044bu0439 u0432 u0440u0430u0439u043eu043du0435 u041fu0430u0444u043eu0441u0430 u0432 u041cu0430u0440u0430u0442u0443u043du0442u0435, u0431u0443u0434u0435u0442 u0432u043au043bu044eu0447u0430u0442u044c

250 u0440u043eu0441u043au043eu0448u043du044bu0445 u0434u043eu043cu043eu0432, 300 u043au0432u0430u0440u0442u0438u0440 u0438 u0431u0443u0442u0438u043a-u043eu0442u0435u043bu044c u043du0430 85 u043du043eu043cu0435u0440u043eu0432. u041eu0436u0438u0434u0430u0435u0442u0441u044f, u0447u0442u043e u0441u043eu0442u0440u0443u0434u043du0438u0447u0435u0441u0442u0432u043e u0441 u043cu0435u0436u0434u0443u043du0430u0440u043eu0434u043du043eu0439 u0441u0435u0442u044cu044e Fairmont Hotels and Resorts u0441u0442u0430u043du0435u0442 u043eu0441u043du043eu0432u043du044bu043c u0438u0441u0442u043eu0447u043du0438u043au043eu043c u043fu0440u0438u0442u044fu0436u0435u043du0438u044f u0434u043bu044f u043bu044eu0431u0438u0442u0435u043bu0435u0439 u0433u043eu043bu044cu0444u0430.

u0421u0442u0430u0440u0448u0438u0439 u0433u0435u043du0435u0440u0430u043bu044cu043du044bu0439 u0434u0438u0440u0435u043au0442u043eu0440 Panda City Development, u043eu0441u043du043eu0432u0430u0442u0435u043bu044c u0438 u0441u043eu0432u043bu0430u0434u0435u043bu0435u0446 u0423u043cu0435u0440 u0425u0430u043d u0432u043eu0437u0433u043bu0430u0432u043bu044fu0435u0442 u0433u0440u0443u043fu043fu0443 u0438u043du0432u0435u0441u0442u043eu0440u043eu0432, u043eu0445u0432u0430u0442u044bu0432u0430u044eu0449u0443u044e u043fu044fu0442u044c u043au043eu043du0442u0438u043du0435u043du0442u043eu0432 u0438 u043eu0441u0443u0449u0435u0441u0442u0432u043bu044fu044eu0449u0443u044e u0448u0438u0440u043eu043au0438u0439 u0441u043fu0435u043au0442u0440 u0434u0435u044fu0442u0435u043bu044cu043du043eu0441u0442u0438. u042du0442u043e u043au0440u0443u043fu043du043eu043cu0430u0441u0448u0442u0430u0431u043du043eu0435 u0441u0442u0440u043eu0438u0442u0435u043bu044cu0441u0442u0432u043e u0441u0442u0430u043du0435u0442 u0438u0441u0442u043eu0447u043du0438u043au043eu043c u043du043eu0432u044bu0445 u0438u043du043eu0441u0442u0440u0430u043du043du044bu0445 u043au0430u043fu0438u0442u0430u043bu043eu0432u043bu043eu0436u0435u043du0438u0439, u0441u043fu043eu0441u043eu0431u0441u0442u0432u0443u044f u0434u0430u043bu044cu043du0435u0439u0448u0435u043cu0443 u0441u043eu0432u0435u0440u0448u0435u043du0441u0442u0432u043eu0432u0430u043du0438u044e u0442u0443u0440u0438u0437u043cu0430 u043du0430 u041au0438u043fu0440u0435, u0430 u0442u0430u043au0436u0435 u0441u0442u0440u043eu0438u0442u0435u043bu044cu043du043eu0439 u0438u043du0434u0443u0441u0442u0440u0438u0438 u0438 u0432u043du043eu0441u044f u0441u0432u043eu0439 u0432u043au043bu0430u0434 u0432 u043eu0431u0449u0435u0435 u0441u043eu0441u0442u043eu044fu043du0438u0435 u0440u0435u0430u043bu044cu043du043eu0439 u044du043au043eu043du043eu043cu0438u043au0438 u043fu0443u0442u0435u043c u0441u043eu0437u0434u0430u043du0438u044f 500 u043du043eu0432u044bu0445 u0440u0430u0431u043eu0447u0438u0445 u043cu0435u0441u0442.

u0418u043du0432u0435u0441u0442u043eu0440u044b u0445u043eu0442u044fu0442, u0447u0442u043eu0431u044b Elea Estate & Golf Course u0441u0442u0430u043bu043e u0435u0449u0435 u043eu0434u043du0438u043c u0440u043eu0441u043au043eu0448u043du044bu043c u043cu0435u0441u0442u043eu043c u0432 u0421u0440u0435u0434u0438u0437u0435u043cu043du043eu043c u043cu043eu0440u0435.

u041fu043eu0441u043bu0435 u0437u0430u0432u0435u0440u0448u0435u043du0438u044f u043fu0440u043eu0446u0435u0441u0441u0430 u0441u043cu0435u043du044b u0441u043eu0431u0441u0442u0432u0435u043du043du0438u043au0430, Panda City Development u043fu0440u0435u0434u0441u0442u0430u0432u0438u0442 u0441u0432u043eu0439 u0440u0430u0431u043eu0447u0438u0439 u043fu043bu0430u043d u0440u0430u0437u0432u0438u0442u0438u044f u043eu0431u0449u0435u0441u0442u0432u0435u043du043du043eu0441u0442u0438 u041au0438u043fu0440u0430.

u0427u0438u0442u0430u0442u044c u0434u0430u043bu0435u0435

Interview with the General Sponsor of the International Pharmacy Award

Interview with Michael Grotz, General Sponsor of the International Pharmacy and Pharmacy, Medicine and Healthcare Awards

The President of Infodrome Media Center Mikhail Leonardovich talks about the creation of information systems for pharmacies, distributors and manufacturers, business and the secrets of its efficiency, the need to work in a single information space. Grotz.

 "You are the ancestor of the Cross-Market program for pharmacies, with the aim of streamlining and systemizing the supply market data. How did you come to this?

"Perhaps fate has brought me. I'm an ordinary Soviet engineer. The last thing I did in this regard was to participate in the testing of the Buran space shuttle at the Tushin plant. Now in those hulls where we simulated Buran's orbital movement, there is a company "SIA INTERNATIONAL Ltd." I remember i had 24 computers in my control back then. It was a completely well-established production: while I was going to the last employee, handing out tasks, the first one was already showing the result.

"It turns out that you are an effective leader and a great strategist…

"You know, I'm a man of scientific mindset, I'm interested in research. It has always been important for me to be interested in the first place. I was deeply interested in programming theory, programming languages. And in this I was more interested in the aspect of psychological interaction between a person and the computer. Sometimes you take the task, you start to design, there are a lot of questions, branches, then suddenly comes the command of this task to throw, start another, and after a while you need to go back to the previous, and you have forgotten everything. There is a fear that you can ruin everything. And then I came to the conclusion that there should be a programming language that allows you to write down on one sheet of paper a task of any complexity. I called this approach Page System a single-page system, and the language, respectively, – PSL (Page System Language). Our company has four leading programmers, they all work in this language. The efficiency of these 4 people is equal to the efficiency of 40 people. They take on complex and long-term challenges and solve them with success. I have so far been able to set the right strategic goals, the employees effectively solve them, and we are introducing a new product to the market.

At one time after the "restructuring" I worked as an employee in one of the first joint ventures. It was the Franco-Italian-Russian company Interquadro, and I had the task of being the head of the project for automation of the Omsk synthetic rubber plant.

In 1998, the government of Moscow came up with the idea to equip the state pharmacy network with the information service "Minitel" (the forerunner of Internet services, at this time was very popular in France). Working for the Interquadro joint venture, I was responsible for the implementation of the Minitel information system. Naturally, I was tasked with developing a service for pharmacies based on "Minitel", but soon enough the project closed, funding stopped. Then the former head of THE CAAs-2 (2nd Central Pharmacy Warehouse) Natalia Gazimovna Seinutdinova, who was impressed with the capabilities of the prototype of the information system, offered me as a developer: "Can't personal computers to make the same system?"

And after a few months we demonstrated the result: on one side – CAAs-2, and on the other – an arbitrary number of pharmacies, where the system is installed. Pharmacies accept the goods remains of the warehouse, form an application, the application is immediately transferred to the warehouse. Thus was born an individual system of operational communication of THE CASE-2 with the design name "MEX." The system was already serving 600 pharmacies a year later and was working reliably on the disgusting lines of communication at the time.

The individual system of THE CASE-2 was brought to the market at the same time as the individual system of the Treadek CV, and later another 20-30 distributors joined the creation of their own individual systems.

It became obvious that for pharmacies to optimize the procurement process and reduce time costs it was necessary to build an integral system, from communication with pharmacies it became clear that the market formed a need for an integrated system. At that time we were working within the structure of the Cross NTC, my partner was engineer Vladimir Lebedev, a modem specialist, and his professional knowledge helped us to build the system. Thus, the idea and the name of the Cross-Market system were actually formed, and Infodrom Media was organized for the project. I turned to the leadership of CAAS-2 and honestly said that I would like to do this task. The integrated system is a direct competitor to the individual system. I was ready for what Natalia Gazimovna would say, they say, how so, we pay you for so many years, and you … But she said, "Michael Leonardovich, you are a talented man, go and do." This woman helped me a lot. I'd really like her to be involved in the life of the corporation, but I can't find her.

"And you started making the system?"

— Yes. I'm a man of engineering strategic thinking. When I do something new, I evaluate the future, because the business you do has to feed you and give you income for development and expansion.

Building a system is impossible without formulating contractual relations, the distributors sector is ready for it. With pharmacy establishments, we initially began to sign contracts for maintenance. The program became an instrument of their business. And when we talked about the price, I proposed such a scheme: we set the program and the cost for its maintenance per month. It is important that the client makes applications. If there are applications for amounts more than a certain limit, then no fee arises.

Usually the market understands everything in the percentage of turnover, it is so arranged. And we have introduced a different concept: each distributor company has a price list, and the payment should depend on the size of this price list, not on the turnover. The market is a seasonal phenomenon, today the pharmacy ordered 5, and tomorrow it orders 25. When we planned the system, we knew that it was necessary to do it for the whole market, and in the market the most important thing was the Consent of the Participants. There are sometimes different competing companies at our conference table, but when they're here, they have the first question, and you pay a lot to Cross Market. Everyone has a standard contract, but the resulting interest rate is different.

The "Cross-Market" system was developing, new services appeared – we together with distributors managed to formalize and implement electronic invoices (EPD), analytical service, integrated pharmacy automation, bonus promotion service Drugs. And soon we signed 300 contracts, we were the first to offer an integral system in the market. Then competitors began to appear. But I am calm about any competitor, because I know that I am still ahead. It is a pity that competitors have destroyed contractual relations with pharmacy institutions, declaring the lack of contractual relations a "competitive" advantage.

What was your goal?

To improve the efficiency of all parts of the Russian pharmaceutical market through the comprehensive implementation of the concept of the Single Information Space (EIP). I think that if you have developed and implemented an idea or program that has allowed people to save money, then you can safely claim 20% of the amount of savings. These funds can and should be invested in the implementation of the EIP concept. If we plan something, and for life we plan and do a lot of things, then we need to leave the school for ourselves, so that people can learn from it and go forward. In business, relationships between people are important.

– Are the participants of this program pharmacies, manufacturers and distributors?

"The integrated system started with distributors and pharmacies. Today, this tree begins to grow, there are pharmacy chains, many other integral sites, the system becomes interesting to manufacturers. In addition to formulating the concept, the EIP should create a Machine for the implementation of the EIP project. Such a machine can only be the Public Equity Society (PAO).

In 2012, Infodrom PLC was established to implement the EIP project. Now we invite all interested market participants to be shareholders of this platform. The first investors of this corporation are the creators of the Cross-Market system. We are ready to invest in this project significant financial resources, knowledge, experience and technological developments of our company.

The shareholding business is a slightly different business. Let me give you an example. I have a good program that pharmacies need, but pharmacies need to find out about it, that is, either I send messengers, or report on this automation as a general partner of the international award "GOLD STUPKA". The Corporation has the necessary funds for the competition. The main task of the Corporation is to convey to people the idea of the EIP and to present those who already support this idea. We need to unite to solve global issues. Together, any business can be done more efficiently, quickly and efficiently.

I think it is desirable for all potential stakeholders to participate in this process. In the process of the Corporation's purposeful activity, the intangible assets of the participants (experience, knowledge, communications, technological developments, unresolved problems, ambitions) could manifest and materialize. We need to unite and we need to act.

I think the legal participants of PAO will be 5-6 distribution companies, 8-10 manufacturers, information companies, pharmacy chains. Pharmaceutical market management (individuals) are also ready to participate in the corporation – more than 50 agreements have been signed to purchase options for the purchase of Shares of Infodrom PLC. Inside the corporation, we should dock the multifaceted interests of different business areas of the market: pharmacy institutions should be told what rules should be on the stock exchange – there should be no refusals, if refused, compensate. Distributor is interested in payments, so we need to create a special platform.

– Why does the distributor take over the financing of deferral payments of pharmacies?  Maybe the banking structure should be involved in this?

"If the banking structure took over this process, there would be more reasonable conditions. Banks and insurance companies can participate in this project. Every participant in this relationship has problems in the market. And the corporation could formulate them systemically and, uniting the interests of all, to offer competent solutions.

– Are distributors interested in lending to banks instead of them?

"Now it turns out that the distributor is a logisticist, a custodian of goods in a warehouse, a marketer, a financier, and a whole information campaign. He tries to deal with all aspects of the activity. And there should be a main direction, effective, and the accompanying tasks can be given to quality outsourcing.

Any distributor is interested in expanding its customer base in the regions, he is ready to finance it. The corporation is also interested in expanding its customer base, so that everyone has a good program, not necessarily the development of our company. Automation is a complex process that requires a lot of human effort. And pharmacies that are automated, in some ways should be standard, at least in services and interfaces necessarily.

Are you going to take the company to an IPO?

"In the long run, it is possible. The need for an IPO (Initial Public Offer) may arise when the range of tasks solved by the PAO is expanded. Ipo results include companies that have proven themselves in the market, usually 4-5 years after the start of the activity.

Why did you choose the Republic of Cyprus as your place of registration?

"It's a forced step somewhere. The big task of creating the EIP requires a large share capital, according to the project estimate, 50 million. Euro. In the legislation of the Russian Federation, if you declare a serious amount when creating a society, then in six months you should have half of this amount, and in a year – all this capital, otherwise the parameters of society should be revised.

Cyprus is a zone of English law and a public company registered in Cyprus differs from a PAO registered in Russia. There are other rules of the game in English law. You declare the share capital, so you have to pay tax, to collect the necessary number of shareholders of the founders (8 people), then you have to register the charter.

These procedures were carried out, the statutory capital of 10 million was registered. euro, taxes were paid (0.6%) and now the implementation of 100 million. shares with an initial price of 0.5 euros theoretically provide an opportunity to raise funds for the implementation of the EIP project. Undistributed shares belong to the society, and are not in the hands of "buyers", the contract for the acquisition of shares is signed with the society.

It is not necessary to understand that in order to implement the EIP project it is necessary to put 50 million in a stack in one place. euro – these funds, perhaps in greater quantities, are concentrated in the intangible assets of potential project participants. Participation in shares of PAO is just an opportunity to "materialize" these assets. The potential participant should simply "close" his eyes and say to himself "I'm worth so much…" after that to conclude a contract with pao to purchase shares in the long-term option mode. Yes, 1% will have to pay at the signing of the share purchase and sale agreement, in 18 months it is necessary to buy back 10% of the shares, then given 4 years to buy back the main body of shares. An option is an opportunity, not a share buyback obligation. The task of PAO is to launch such business processes in which the intangible assets of the participant will be in demand and, accordingly, paid for by the society or exchanged for shares, such as pharmacy automation software or database buyers of the Far East region, etc.

You can't sit there and wait for things to change. For example, we have no roads. You can sit and wait for the state to build for us, and you can assemble a group of 10-15 people who drive good cars, jump off and build a road, then charge a small fee for the use of this road. And then on this road you can build a lot of cafes, parking lots. As a result, the machines do not break, and the money is earned.

"Why did you decide to call the company Infodrom?"

"16 years ago, when we started the Cross-Market system, Infodrom was founded. I saw the name of this company in a dream, and it was written in Greek letters. I associated this name with something big and technical: Cosmodrome, Aerodrome, Tankodrom, etc., but I didn't bother to look into the dictionary to clarify what Drom is.

When I flew to Cyprus and went to the bus stop, saw the name "dromeology" on the bus schedule, I realized that "Drom" is the road on which I have been going for 16 years. Infodrome is an information road or a path. Now it is a registered trademark. I pass this logo to Infodrom.

– Why did you decide to become the general sponsor of the International Pharmacy And Pharmacy, Medicine and Healthcare Awards?

"The International GOLD StUPKA Award is certainly of great interest. It has an excellent reputation in the market, it is not affiliated. "GOLD STUPKA" collects around itself only diamonds of the pharmaceutical market. Moreover, here they choose winners, laureates from completely different fields, different specialists of the industry. The award brings together representatives of pharmacy chains, the medical community and public figures. Such initiatives are important to support and develop. I hope that Infodrom has made the right decision to become the General Partner of this competition to present the concept of the EIP project. And the slogan of the "Pharmacists of all countries unite!" is close to our goals and objectives.

Source: http://provita-fv.ru/

Read more